On Friday, the fourth and final installment of “In the Life With Steven Jackson,” which we co-produced, will air at http://inthelife.sj39.com.
The goal of the short documentary, which is essentially what “In the Life” is, was to give fans an unprecedented look into the life of one of the NFL’s superstars. It was also to realize Steven’s brand identity in a way that, to my knowledge, no athlete has done for himself before. What made the latter possible, really, was Steven. He is exactly the person who comes across on camera: an athlete with an incomparable work ethic and determination, a thoughtful, humble and occasionally hilarious person with a maturity well beyond his 26 years.
Described by the Los Angeles Times as “The only awards show for the Internet that matters,” the Webby Awards are the online equivalent of the Oscars, and being recognized from among nearly 10,000 entries is an honor we are extremely proud of.
