On Friday, the fourth and final installment of “In the Life With Steven Jackson,” which we co-produced, will air at http://inthelife.sj39.com.
The goal of the short documentary, which is essentially what “In the Life” is, was to give fans an unprecedented look into the life of one of the NFL’s superstars. It was also to realize Steven’s brand identity in a way that, to my knowledge, no athlete has done for himself before. What made the latter possible, really, was Steven. He is exactly the person who comes across on camera: an athlete with an incomparable work ethic and determination, a thoughtful, humble and occasionally hilarious person with a maturity well beyond his 26 years.
