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	<title>Brand New Game . The Official Blog of Athlete Interactive</title>
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		<title>One to Follow: @SI_DamonHack</title>
		<link>http://blog.athleteinteractive.com/2011/05/13/one-to-follow-si_damonhack/</link>
		<comments>http://blog.athleteinteractive.com/2011/05/13/one-to-follow-si_damonhack/#comments</comments>
		<pubDate>Fri, 13 May 2011 22:33:34 +0000</pubDate>
		<dc:creator>Athlete Interactive</dc:creator>
				<category><![CDATA[One to Follow]]></category>

		<guid isPermaLink="false">http://blog.athleteinteractive.com/?p=635</guid>
		<description><![CDATA[Damon Hack of Sports Illustrated is one of the better sportswriters working today, a throwback to a time when it wasn&#8217;t about getting your words out to the world first, but crafting each word with precision to evoke a story in all its unique detail. He&#8217;s also got a pretty good sense of humor. A [...]]]></description>
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		<title>One to Follow: @ESPNLandOLakers</title>
		<link>http://blog.athleteinteractive.com/2011/05/06/one-to-follow-espnlandolakers/</link>
		<comments>http://blog.athleteinteractive.com/2011/05/06/one-to-follow-espnlandolakers/#comments</comments>
		<pubDate>Fri, 06 May 2011 13:30:56 +0000</pubDate>
		<dc:creator>Athlete Interactive</dc:creator>
				<category><![CDATA[One to Follow]]></category>
		<category><![CDATA[Kamenetzky Bros.]]></category>
		<category><![CDATA[Los Angeles Lakers]]></category>

		<guid isPermaLink="false">http://blog.athleteinteractive.com/?p=625</guid>
		<description><![CDATA[How is it that the Kamenetzky Bros. have under 7,500 followers on Twitter? Brian and Andrew Kamenetzky are the official Los Angeles Lakers bloggers for ESPN Los Angeles. Prior to that, they were the Lakers (and Dodgers) bloggers for the Los Angeles Times. Point is: When it comes to being experts on the most popular [...]]]></description>
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		<title>One to Follow: @JonesOnTheNBA</title>
		<link>http://blog.athleteinteractive.com/2011/04/29/one-to-follow-jonesonthenba/</link>
		<comments>http://blog.athleteinteractive.com/2011/04/29/one-to-follow-jonesonthenba/#comments</comments>
		<pubDate>Fri, 29 Apr 2011 14:00:47 +0000</pubDate>
		<dc:creator>David Neiman</dc:creator>
				<category><![CDATA[One to Follow]]></category>

		<guid isPermaLink="false">http://blog.athleteinteractive.com/?p=612</guid>
		<description><![CDATA[Every Friday, we&#8217;ll be picking one person on Twitter worthy of following, with a brief explanation of why. After that, it&#8217;s up to you to make the call whether to follow them or not. @JonesOnTheNBA is the Twitter account of Nate Jones. As described in his profile: USC Biz + UCLA Law Alum. Digital Media [...]]]></description>
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		<title>How Did Peyton Hillis Wind Up on the Cover of Madden 12?</title>
		<link>http://blog.athleteinteractive.com/2011/04/27/how-did-peyton-hills-wind-up-on-the-cover-of-madden-12/</link>
		<comments>http://blog.athleteinteractive.com/2011/04/27/how-did-peyton-hills-wind-up-on-the-cover-of-madden-12/#comments</comments>
		<pubDate>Wed, 27 Apr 2011 21:50:29 +0000</pubDate>
		<dc:creator>David Neiman</dc:creator>
				<category><![CDATA[Electronic Arts]]></category>
		<category><![CDATA[ESPN]]></category>
		<category><![CDATA[Madden]]></category>
		<category><![CDATA[Peyton Hills]]></category>

		<guid isPermaLink="false">http://blog.athleteinteractive.com/?p=603</guid>
		<description><![CDATA[This year, Electronic Arts decided to engage the public to help determine the cover of the forthcoming Madden 12. So it launched a contest in conjunction with ESPN that got tremendous run on television via SportsNation. And in the end, somehow, Peyton Hillis of the Cleveland Browns emerged victorious, defeating Michael Vick in the finals, [...]]]></description>
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		<title>Adrian Peterson and How Content Gives Context</title>
		<link>http://blog.athleteinteractive.com/2011/03/16/adrian-peterson-and-how-content-gives-context/</link>
		<comments>http://blog.athleteinteractive.com/2011/03/16/adrian-peterson-and-how-content-gives-context/#comments</comments>
		<pubDate>Wed, 16 Mar 2011 21:02:10 +0000</pubDate>
		<dc:creator>Athlete Interactive</dc:creator>
				<category><![CDATA[Adrian Peterson]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[NFL]]></category>

		<guid isPermaLink="false">http://blog.athleteinteractive.com/?p=581</guid>
		<description><![CDATA[Evidently, this is the week when professional athletes intend to deal themselves mortal image wounds by speaking without thinking. Adrian Peterson gave the sports media and fans days worth of discussion fodder by comparing the NFL labor situation to modern day slavery. In the context of the Yahoo Sports article in which the comment appeared, [...]]]></description>
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		<title>Phone a Friend, Cappie Pondexter</title>
		<link>http://blog.athleteinteractive.com/2011/03/15/phone-a-friend-cappie-pondexter/</link>
		<comments>http://blog.athleteinteractive.com/2011/03/15/phone-a-friend-cappie-pondexter/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 07:50:58 +0000</pubDate>
		<dc:creator>Athlete Interactive</dc:creator>
				<category><![CDATA[Branding Strategy]]></category>
		<category><![CDATA[Cappie Pondexter]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.athleteinteractive.com/?p=570</guid>
		<description><![CDATA[Over the past weekend, a professional women&#8217;s basketball player made a name for herself in precisely the way any athlete would be wise to avoid. Cappie Pondexter, one of the stars of the WNBA, published the following tweets in response to the recent Japanese earthquake and tsunami on her Twitter account. As reported by the [...]]]></description>
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		<title>A Week in the Life With Steven Jackson</title>
		<link>http://blog.athleteinteractive.com/2010/12/31/a-week-in-the-life-with-steven-jackson/</link>
		<comments>http://blog.athleteinteractive.com/2010/12/31/a-week-in-the-life-with-steven-jackson/#comments</comments>
		<pubDate>Fri, 31 Dec 2010 10:38:06 +0000</pubDate>
		<dc:creator>Athlete Interactive</dc:creator>
				<category><![CDATA[Online Branding Strategy]]></category>

		<guid isPermaLink="false">http://blog.athleteinteractive.com/?p=595</guid>
		<description><![CDATA[We couldn&#8217;t be prouder to announce the debut of our latest project, &#8220;A Week in the Life With Steven Jackson.&#8221; Filmed during Week 11 of the current NFL season, it&#8217;s a never before seen look at what life is like behind-the-scenes for one of the league&#8217;s premier running backs, and his team. A trailer appears [...]]]></description>
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		<title>What Tiger Woods Should Really Do</title>
		<link>http://blog.athleteinteractive.com/2010/02/18/what-tiger-woods-should-really-do/</link>
		<comments>http://blog.athleteinteractive.com/2010/02/18/what-tiger-woods-should-really-do/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 21:28:54 +0000</pubDate>
		<dc:creator>Athlete Interactive</dc:creator>
				<category><![CDATA[Branding Strategy]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://insight.athleteinteractive.com/?p=514</guid>
		<description><![CDATA[Tomorrow, the process of image rehabilitation will begin for Tiger Woods, and from that point forward, he&#8217;ll be putting the scandal of the last few months behind him. Many, many people &#8212; sportswriters, public relations specialists, etc. &#8212; have weighed in with their thoughts of what he should have done, or be doing in the [...]]]></description>
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		<title>Tiger Woods, and a Strike Against MLB.com</title>
		<link>http://blog.athleteinteractive.com/2009/12/02/tiger-woods-and-a-strike-against-mlb-com/</link>
		<comments>http://blog.athleteinteractive.com/2009/12/02/tiger-woods-and-a-strike-against-mlb-com/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 18:34:58 +0000</pubDate>
		<dc:creator>Athlete Interactive</dc:creator>
				<category><![CDATA[Branding Strategy]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://insight.athleteinteractive.com/?p=503</guid>
		<description><![CDATA[In the course of going to Tiger Woods&#8217; web site earlier this week to read his statements about the current controversy involving him, I was surprised to see that the site was now being operated by MLB.com. I&#8217;m not sure what the thinking was behind that. The site itself &#8212; the current maelstrom aside &#8212; [...]]]></description>
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		<title>Just Ask Tony Romo: Awareness Isn&#8217;t Enough</title>
		<link>http://blog.athleteinteractive.com/2009/09/25/just-ask-tony-romo-awareness-isnt-enough/</link>
		<comments>http://blog.athleteinteractive.com/2009/09/25/just-ask-tony-romo-awareness-isnt-enough/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 19:13:08 +0000</pubDate>
		<dc:creator>Athlete Interactive</dc:creator>
				<category><![CDATA[Branding Strategy]]></category>
		<category><![CDATA[Tony Romo]]></category>

		<guid isPermaLink="false">http://insight.athleteinteractive.com/?p=474</guid>
		<description><![CDATA[Generally speaking, brand awareness is a good thing, and if you&#8217;re an athlete, and you&#8217;re instantly recognizable to people off the street, some of whom may not even necessarily be fans of your sport, that&#8217;s typically not bad, either. But if an athlete has goals for himself regarding how he&#8217;s perceived, both in the short [...]]]></description>
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