This year, Electronic Arts decided to engage the public to help determine the cover of the forthcoming Madden 12. So it launched a contest in conjunction with ESPN that got tremendous run on television via SportsNation.
And in the end, somehow, Peyton Hillis of the Cleveland Browns emerged victorious, defeating Michael Vick in the finals, and Super Bowl MVP Aaron Rodgers, Jamaal Charles, Matt Ryan and Ray Rice along the way.
Nothing against Hillis, but it’s a somewhat shocking development for a player who really has one great year under his belt.
